Marketing an ISO certificate—whether it’s ISO 9001 (quality management), ISO 14001 (environmental management), or another standard—can boost your business’s credibility, attract customers, and open new opportunities. Here’s a strategic guide to the best ways to showcase it, grounded in practical:
1. Highlight It on Your Website
- How: Add a dedicated “Certifications” page with your ISO logo, certificate number, and a brief explanation (e.g., “ISO 9001 ensures our commitment to quality”). Embed it in your homepage banner or footer, too.
- Why: 78% of B2B buyers research online first (Forrester, 2023)—a visible ISO badge signals trust. Use keywords like “ISO-certified manufacturer” to boost SEO; Google trends show “ISO 9001” searches spiked 15% in 2024.
- Tip: Link to a PDF of the certificate for transparency—customers like proof.
2. Leverage Social Media